Client Overview

Our client, Ivanhoe, is a clothing store specializing in wool-based apparel 🧶. They had previously used Google Ads to drive online sales. However, as their business priorities evolved, they decided to pause their campaigns.

When they returned to us, they were seeking a more refined, results-focused approach. Their goals were to optimize ad spend, expand reach, and ultimately drive meaningful growth for their business 📈.

The Problem

Though Ivanhoe's previous campaigns had seen success, the digital landscape had changed, and competition in the apparel market had intensified 🛍️. Restarting their Google Ads campaigns wasn't just about flipping the switch; they needed a new strategy tailored to current market conditions. The main challenges identified were:

1. Efficient Budget Utilization 💸
   With a relatively limited ad budget, Ivanhoe needed to ensure they allocated their funds to high-performing, high-intent keywords.
2. Improving Conversion Rates 🔄
   After a break from Google Ads, they needed a strategy that would improve their conversion rates and generate a higher return on investment (ROI).
3. Increasing Brand Visibility 👀
   They wanted to increase their market presence by not only engaging loyal customers but also reaching new, high-potential customers with the right messaging.

Our Solution

After thoroughly analyzing their needs, we crafted a dual-campaign approach designed to re-establish their brand visibility and attract targeted, high-value traffic:

1. Brand Search Campaign 🔍
   We launched a Brand Search Campaign, focusing on Ivanhoe-specific keywords. This was aimed at capturing high-intent traffic from people who were already familiar with the brand. We optimized bidding strategies and selected keywords carefully to ensure the campaign was both cost-effective and efficient. This approach resulted in a conversion rate of 4.31% and a cost per conversion of 69 SEK.
2. Female Collection Search Campaign 👗
   To reach a new audience, we introduced a campaign to promote Ivanhoe's female product line. By targeting specific keywords and adjusting demographics, we attracted high-quality traffic from potential new customers. After several optimizations, this campaign achieved a conversion rate of 3.13%, consistently delivering new conversions.

Results

Since the relaunch of their Google Ads campaigns, Ivanhoe has experienced significant growth in several key performance areas:

• Total Orders: Increased by 90%, signaling a massive boost in sales 📦.
• Average Order Value (AOV): Increased by 10%, with customers purchasing more items per transaction 💰.
• Conversion Rate: Improved by 24%, reflecting the precision and effectiveness of the campaigns 🚀.

Conclusion

The relaunch of Ivanhoe's Google Ads campaigns has proven to be a resounding success 🎉. Not only have the campaigns revitalized their ad strategy, but they have also helped Ivanhoe reconnect with their loyal customers while reaching new audiences. The tailored approach, coupled with ongoing optimization, has led to impressive growth in sales, conversions, and ROI.

By focusing on the client’s needs, we were able to create an efficient, high-impact strategy that fueled sustainable growth for Ivanhoe’s e-commerce business 🌱.