SMELLWELL
The Revamp In Which Resulted In a 73% Conversion Rate Increase
“Discover how SmellWell, the sports freshness brand, transformed their e-commerce presence — boosting conversion rates by 73%, raising average order value by 25% during Black Week, and building a scalable platform for long-term DTC growth.''
KEEPING YOUR GEAR FRESH AND USABLE
Table of Contents
The Client
SmellWell creates functional products designed to keep training gear fresh — from running shoes to gym bags. Their patented formula targets odor-causing bacteria, making them a go-to brand for athletes and active lifestyles.
After years of B2B success, SmellWell was ready to take their products directly to consumers. The challenge? E-commerce that could scale.
The Challenge
Transitioning from wholesale to direct-to-consumer isn’t just about launching a store. It’s about rethinking how products are presented, discovered, and sold.
SmellWell needed to:
- Increase sitewide conversion rates
- Build targeted pages for specific sports verticals
- Introduce tailored product bundles
- Create a user journey built for speed and clarity
In short: a site that could support serious growth — not just sales.
Our Approach
We rebuilt SmellWell’s Shopify store with conversion at the core.
- Simplified architecture for faster navigation
- Sales pages tailored to niche segments
- Strategic bundling and offer placements
- Mobile-first focus across the board
This wasn’t just a facelift. It was a structural shift designed to turn traffic into transactions.
The Outcome
The numbers speak for themselves:
- +73% increase in conversion rate
- +25% in average order value during Black Week
- A platform now built for scale — and future growth
SmellWell entered the B2C space with the right product. We made sure the buying experience met the same standard.
Final Thoughts
At okko, we don’t just design for aesthetics. We build systems that move the needle. For SmellWell, the result was a frictionless experience — and a foundation for long-term DTC success.
