IVANHOE

A Google Ads Strategy that put Ivanhoe back in The Market

Discover how Ivanhoe, a wool clothing store, revitalized their Google Ads campaigns with a results-focused approach, boosting sales by 90%, increasing average order value, and improving conversion rates by 24%.

A VINTAGE WOOL BRAND ENTERING THE GOOGLE MARKETPLACE

Table of Contents

    Client Overview

    Ivanhoe is a Swedish apparel brand with deep roots in natural materials — best known for their high-quality wool garments. After a pause in their Google Ads activity, they returned to us with clear priorities: reduce waste, increase relevance, and drive real growth.

    The brand wasn’t looking for more of the same. They needed a recalibrated strategy — grounded in today’s landscape, but true to who they are.


    The Challenge

    The apparel market had shifted. CPCs were rising, customer journeys had grown more complex, and competitors were pushing harder than ever. Simply restarting old campaigns wouldn’t cut it. We identified three key focus areas:

    • Smarter Budget Allocation
 The ad spend needed to work harder — targeting high-intent traffic with precision.
    • Improved Conversion Rates
 After time offline, Ivanhoe’s account needed not just traffic — but traffic that would convert.
    • Expanded Visibility
 The brand wanted to grow its reach while staying anchored in its Nordic identity.


    Our Approach

    We developed a dual-strategy campaign framework — balancing brand reactivation with new customer acquisition.

    1. Brand Search Campaign
 To recapture loyal customers, we focused on branded keywords with optimized bidding logic. The result:
 → 4.31% conversion rate
 → 69 SEK cost per conversion
    2. Female Collection Campaign
 To reach new audiences, we built a campaign around Ivanhoe’s women’s line. With demographic targeting and continuous keyword refinement, we drove consistent acquisition:
 → 3.13% conversion rate


    The Outcome

    Since the relaunch, Ivanhoe has seen measurable, strategic growth:

    • +90% in total orders
    • +10% in average order value
    • +24% in conversion rate

    This wasn’t a surface-level win — it was structural. Each campaign was built for scalability, rooted in performance data, and aligned with the brand’s long-term vision.


    Final Thoughts

    This project reflects how we work at okko agency: listen first, then act with clarity. For Ivanhoe, the result was not just more traffic or more sales — but a smarter, more resilient digital presence.

    And that’s exactly what we build: digital experiences with purpose, performance, and presence.

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