Google Ads Framgång med Damella

Client Overview

Damella is a classic Swedish apparel brand, recognized for its timeless designs and everyday elegance. When they approached us, the mission was straightforward: increase efficiency in their Google Ads and create a performance engine that balanced brand loyalty with new customer acquisition.

The Challenge

The apparel landscape is highly competitive, with rising CPCs and a constant pressure to balance visibility with profitability. For Damella, the challenge was twofold:

• Protect brand intent by ensuring strong performance on branded searches.

• Scale customer acquisition through cold campaigns that didn’t compromise return on ad spend.

Our Approach
We structured Damella’s Google Ads activity around two pillars — brand search campaigns for high-intent traffic and cold acquisition campaigns for growth.

1. Brand Search Campaign
   Designed to capture existing demand with precision bidding and ad relevance.
   → 5.69 ROAS
   → 0.49 EUR average CPC

2. Cold Conversion Campaigns
   Built to reach new audiences while maintaining cost efficiency. Through careful keyword refinement and demographic targeting, these campaigns became a consistent driver of profitable growth.
   → 6.10 EUR cost per conversion
   → 70 EUR average order value

The Outcome

The results demonstrate strong efficiency and scalability:

• ROAS of 5.69 across campaigns

• Sub-€0.50 CPCs in a competitive apparel market

• Acquisition costs held at just over €6 per order, against a €70 AOV

Final Thoughts

For Damella, Google Ads became more than a performance channel — it became a reliable growth engine. By balancing loyalty and acquisition, the campaigns delivered both profitability and reach. And for us at okko agency, it’s proof that even in crowded markets, precision and strategy can outpace raw ad spend.